Content and Social Media
Social Media Strategy
Conceptualization and development of the brand's digital strategy in social networks through the creation of its own identity and the planning of content that generates engagement with its various targets. Competitors SM research, and SWOT analysis. Conceptualization of communication territories in Social Media adapted to the brand's strategic objectives.
Content Strategy
Development of the monthly content plan adapted to the different tones and messages of each of the brands. Conceptualization, creation and planning of content through creative copywriting, photos and videos.
Trend Tracking, continuous search for trends to give more visibility to the brand's content.
Content Creation
Strategic definition, storytelling, planning, conceptualization and development of content on social networks through the creation of creative copywriting, photos, visuals and videos that express the essence of the brand, creating awareness and seeking engagement.
Community Managment
Daily management and publication of digital content created and validated previously. Development of the online community with the objective of increasing followers and detecting potential clients and prescribers. Active listening, monitoring, response to mentions of the corporate profile, interaction with key accounts and search for possible collaborations with the brand. Evaluation of the monthly report and proposals for improvement.
KPIs Analysis
Analysis and conclusions of the monthly behavior of the content, strategy and community, with data obtained from data applications and the networks themselves.
Influencer Marketing
Strategic definition, planning and recruitment of influencers and micro-influencers. Constant monitoring of influencer campaigns from the analysis of profiles and their audiences, product packs with personalized assets (cards, letters...), and the control of the quality of the publications.